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Strategic Management in the Media: Theory to Practice by Lucy Küng

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• Strategic Management in the Media: Theory to Practice
• Lucy Küng
• Page: 280
• Format: pdf, ePub, mobi, fb2
• ISBN: 9781529773699
• Publisher: SAGE Publications

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Strategic Management in the Media: Theory to Practice Strategic Management in the Media Industry: Theory and Practice aims to provide a comprehensive, accessible and expert introduction to strategy within a media Strategic Management in the Media 3rd edition Jul 15, 2020 — Strategic Management in the Media: Theory to Practice Explains strategic theory and concepts with insight and clarity. Shows how to understand change and decision-making within media organizations. Strategic Management in the Media: Theory to Practice Explains key concepts in strategic management with insight and clarity. • Applies all theories to the sector, illuminating all dimensions of the strategic task, Strategic Management in the Media: Theory to Practice Shows how to understand change and decision-making within media organizations. This is the essential guide to change and management in the media industries – Strategic Management in the Media: From Theory to Practice This provides the foundation for part two, which analyses a number of strategic topics central to the media sector, such as technological change, organisational